Introduction of Lenovo and Its Strategy free essay sample

On this hand,lenovo company does very good. From the cargo to the assembly production,from the product-sells to the post-sale service, the company diligently saves the product consumption and enhances the production efficiency. Thus realized the cost large scale reduced. In sales aspect, The company provides many kinds of purchases and the marketing channels. The customer can directly get the product through the on-linepurchase and the store purchase way. Support activities: Procurement; Technology Development; Human Resource Management; Firm Infrastructure. On this hand,lenovo campany has very big superiority. The company has the formidable technical strength, especially in product research and development, and technical personnels. This superiority has guaranteed the company’s leading status in the market. Customers of the new Lenovo will benefit from the union of PCDs and Lenovos extraordinary RD capabilities. Lenovos global research and development centers in China, Japan and the US have produced some of the worlds most important advances in PC technology. We will write a custom essay sample on Introduction of Lenovo and Its Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The company is rich in talent, with eams who have won hundreds of technology and design awards – including more than 2,000 patents – and introduced many industry firsts. And many more are on the way. The goal of Lenovos RD team is ultimately to improve the overall experience of PC ownership while driving down total cost of ownership. In turn, this commitment distinguishes Lenovo from its competitors and attracts PC customers who demand the increased productivity that real innovation provides. Lenovo and its employees are committed to four company values that are the foundation for all that they do: 1. Customer service: We are dedicated to the satisfaction and success of every customer. 2. Innovative and entrepreneurial spirit: Innovation that matters to our customers, and our company, created and delivered with speed and efficiency. 3. Accuracy and truth-seeking: We manage our business and make decisions based on carefully understood facts. 4. Trustworthiness and integrity: Trust and personal responsibility in all relationships. Core competency Core copentency is the performance of all business units can improve to some extend as these business units develop, or create,a central core of competencies. After conformity with the PC department of IBM, the brand, the scale, theefficiency will become the new Lenovo the core competitive ability. In brand aspect, Continues to maintain IBM and the Lenovo brand inherent high endis vivid and the high premium brand localization and the connotation,will cause the new Lennovo to obtain the higher profit level. In scale aspect, Fully use the Lenovo and IBM in the customer group, theproduct , the new Lenovo will take Asian emerging market and so on the China, India, will take thenotebook computer the growth, and as soon as ossible the Lenovo very strong expense, mid- and small-scale enterprise the product and the service pattern will pass IBM the service platform belt to the whole world. In efficiency aspect, The Lenovo at present has in the global first ten big PC merchantthe lowest core business running cost rate 6. 9%, it future fully display the highly effective operation platform superiority whichalready established in China, in the purcha se, supplied aspect and soon chain, research and development and service, for newly associated global the provision of service support, thus obtained the field first-class operation efficiency in the whole.